The Connected Company
“If you buy only one business management book this year, make it this one. It’s that good, and definitely timely.”
— Books, Books and More.
In today’s networked economy, delighted customers can amplify your success — but disappointed ones can broadcast their frustration faster than you can keep up. To survive and prosper, we must evolve from old “divided” models to become connected organizations, built for agility and innovation.
The Connected Company is a strategic blueprint for making this transformation. It reveals how connected companies learn faster, adapt quickly, and outpace their competition — and shows how you can do the same in your organization.
“A clear, simple roadmap for business strategy in the 21st century.”
Dan Pink, Author of Drive and To Sell is Human.
What You’ll Learn.
Why connected companies win. Understand why traditional top-down businesses struggle in a customer-driven world, and why your company must become a connected company to thrive.
A new way to organize. Learn what it means to run your company “less like a machine… and more like a complex, dynamic system that can learn and adapt over time” — a mindset shift that is key to staying agile.
Secrets of agile teams. See how innovative companies like Amazon use small, autonomous teams to drive rapid innovation and customer focus — and how you can implement similar structures.
How to engage and innovate. Get strategies for deeply engaging your employees, partners, and customers to spark innovation and continuous improvement in your business culture.
Practical steps to get started. Gain practical insights and a blueprint for beginning your transformation into a connected company, with tips you can put into action immediately.
“Required reading for any executive looking to take advantage of the opportunities available through emerging technologies.”
Rachel Happe, Team Flow Institute.
Part I.
Why change? Customers are adapting disruptive technologies faster than companies can adapt. The balance of power is shifting from companies to the networks that surround them.
Part II
What is a connected company? A connected company distributes control to semi-autonomous pods, supported by platforms that help them organize and coordinate their activities.
Part III
How does a connected company work? Connected companies are learning organisms that purposefully interact with their environment and continuously improve based on experiments and feedback.
Part IV
How do you lead a connected company? Power in networks comes from awareness and influence, not control. To be effective, connected leaders must create an environment of clarity, trust, and shared purpose.
“Dave Gray’s vision makes sense. Not only common sense but courageous sense, which is needed at critical moments in a company’s growth.”
Richard Saul Wurman, Founder, TED.
“I was blown away. Simply stated, I suspect it will go down as one of the most important management books of the early 21st century. It is a remarkable treatise on the new optimal organizational framework for businesses of the information age.”
Sean Park, Founder and General Partner, Anthemis Group.
About the author.
Dave Gray is the founder of the School of the Possible, a 21st-century learning organization focused on creativity and innovation. His previous company, XPLANE, served 40 percent of Fortune 500 before it was sold to Tier1 Performance in 2022. His first book, Gamestorming, has sold more than 100,000 copies and has been translated into 16 languages.
Trusted by Business Leaders & Readers
4.4 stars on Amazon. The Connected Company is rated 4.4 out of 5 stars (average of 100+ reviews on Amazon), proving its impact on readers worldwide.
Industry Praise. Business leaders rave about this book. “It offers a template for another way of thinking about your company so that it can learn, adapt, and grow over time,” says Tony Hsieh, CEO of Zappos.
Authoritative Insights. Author Dave Gray is a respected thought leader in organizational innovation. As a consultant who’s worked with the world’s leading companies, he distills real-world experience into actionable insights. His previous book Gamestorming sold over 100,000 copies worldwide — proof that his ideas resonate.
We live in a connected world, and the future belongs to connected companies.
Don’t get left behind. Join the many entrepreneurs, managers, and innovators already discovering how to build agile, customer-centric companies. The Connected Company is the blueprint you need to build a company for the 21st century.